Have you ever wondered how people react, what do you think? While some people are better than other words, crafting, this book demonstrates, as do the professionals. Written by the person responsible for creating the words of political parties, in this book are the rules for formulating effective.
Dr. Luntz can not come up with his ideas in a vacuum. He uses focus groups and dial-up immediate answer sessions. Ideally, the focus groups (pre-screening to be) uniform - people reveal their innermostThoughts of people like them. The problem with a focus group is that a dominant person may obtain other bullies. A dial-up session is personal, and all have a group of remote wireless devices, which they in turn, how they feel positively or negatively, what they see. The dial is also meeting all the same entrance. Both sessions can be recorded and evaluated scientifically. However, as can be a dial-up session, for more information, you get better data to support yourMake decisions.
Here are his rules:
Simplicity: Use small words.
Brief: Use short sentences.
Credibility: People need to think about buying it
Consistency: Repeat also (it) holes tears.
New: Defining an old idea.
Sound: Rhythm applications.
Aspiration: Say what people want to hear.
Display: Paint agraphic picture.
Poll: rhetorical questions require personal answers.
Background: Why is it important message?
An effective message must be in alignment: the message, messenger, and the recipient must all be "on the same page." A message is delivered perfectly evil is not so valuable. Nor is the right message to the wrong people.
For example, the rates are better:
"Extracting oil" or "the exploration of energy"?
"Inheritance tax" or "death tax"?
"Personalization" or "privitization?
"free market" or "globalization"?
"Trade" or "international trade"?
Select "Health Choice" or "the law"?
Do not give Deny "or"?
"private accounts" or "personal accounts"?
"Washington" or "government"?
Your message must first educate the people (the task that is) to be solved. Then they offer information about the problem. Finally, you push them to resolveit.
To say that dealing with the "common sense" solutions that we agree on first.
Do not sell services, but solutions.
His ideas have many applications: in your correspondence, marketing, advertising and presentations. It also provides the ability to use language to help you in your personal life: how to avoid a ticket (sorry), How to say you're sorry () with flowers, How to ask for a raise / promotion (the future objectives), how to write letter effective (start strong)etc.
"People forget what you say, but they still know how he feels." - Warren Beatty
See Also : sir isaac newton birthday
แสดงความคิดเห็น